Parties with whom we may share your information:
We may share User Content and your information (including but not limited to, information from cookies, log files, device identifiers, location data, and usage data) with businesses that are legally part of the same group of companies that Spot Hype is part of, or that become part of that group ("Affiliates"). Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates' own services (including by providing you with better and more relevant experiences). But these Affiliates will honor the choices you make about who can see your photos.
We also may share your information as well as information from tools like cookies, log files, and device identifiers and location data, with third-party organizations that help us provide the Service to you ("Service Providers"). Our Service Providers will be given access to your information as is reasonably necessary to provide the Service under reasonable confidentiality terms.
We may also share certain information such as cookie data with third-party advertising partners. This information would allow third-party ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you.
We may remove parts of data that can identify you and share anonymized data with other parties. We may also combine your information with other information in a way that it is no longer associated with you and share that aggregated information.
Parties with whom you may choose to share your User Content:
Any information or content that you voluntarily disclose for posting to the Service, such as User Content, becomes available to the public, as controlled by any applicable privacy settings that you set. To change your privacy settings on the Service, please change your profile setting. Once you have shared User Content or made it public, that User Content may be re-shared by others.
The Information We Gather
User Location Data - User location data is one way that Spot Hype locates trending places in a localized area.
Local Venue Data - Business information is collected from the respective venues on our platform to give users important information about the different places listed on our platform.
User & Venue Geo-Location Content Posting Data - We gather all forms of data in relation to the content being posted to media feeds on the Spot Hype platform from Local Businesses and Users respectively.
User & Venue Profile Info - Information that you provide for your user profile (User’s Name, Business Name, Venue Tags, profile picture, phone number). This information allows us to help you or others be “found” on Spot Hype.
User & Venue Profile Analytics - We use third-party analytics tools to help us measure traffic and usage trends for the Service. These tools collect information sent by your device or our Service, including the web pages you visit, add-ons, and other information that assists us in improving the Service. We collect and use this analytics information with analytics information from other Users so that it cannot reasonably be used to identify any particular individual User.
Log File Information
Log file information is automatically reported by your browser each time you make a request to access (i.e., visit) a web page or app. It can also be provided when the content of the webpage or app is downloaded to your browser or device.
When you use our Service, our servers automatically record certain log file information, including your web request, Internet Protocol ("IP") address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information. We may also collect similar information from emails sent to our Users which then help us track which emails are opened and which links are clicked by recipients. The information allows for more accurate reporting and improvement of the Service.
Metadata is usually technical data that is associated with User Content. For example, Metadata can describe how, when and by whom a piece of User/Venue Content was collected and how that content is formatted.
Users and Venues can add or may have Metadata added to their User Content including a hashtag (e.g., to mark keywords when you post a photo), geotag (e.g., to mark your location to a photo), comments or other data. This makes your User Content more searchable by others and more interactive. If you geotag your photo or tag your photo using other's APIs then, your latitude and longitude will be stored with the photo and searchable (e.g., through a location or map feature) if your photo is made public by you in accordance with your privacy settings.
How We Use Your Information
Help you efficiently access your information after you sign in
Remember information so you will not have to re-enter it during your visit or the next time you visit the Service;
Provide personalized content and information to you and others, which could include online ads or other forms of marketing
Provide, improve, test, and monitor the effectiveness of our Service
Develop and test new products and features
Monitor metrics such as total number of visitors, traffic, and demographic patterns
Diagnose or fix technology problems
Automatically update the Spot Hype application on your device
Spot Hype or other Users may run contests, special offers or other events or activities ("Events") on the Service. If you do not want to participate in an Event, do not use the particular Metadata (i.e. hashtag or geotag) associated with that Event.
Sharing Of Your Information
We will not rent or sell your information to third parties outside Spot Hype (or the group of companies of which Spot Hype is a part) without your consent, except as noted in this Policy.
If you remove information that you posted to the Service, copies may remain viewable in cached and archived pages of the Service, or if other Users or third parties using the Spot Hype API have copied or saved that information.
What happens in the event of a change of control:
Responding to legal requests and preventing harm:
We may access, preserve and share your information in response to a legal request (like a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so. This may include responding to legal requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards. We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; and to prevent death or imminent bodily harm. Information we receive about you may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm.
How long we keep your User/Venue Content:
Following termination or deactivation of your account, Spot Hype, its Affiliates, or its Service Providers may retain information (including your profile information) and User Content for a commercially reasonable time for backup, archival, and/or audit purposes.
OTHER WEB SITES AND SERVICES
Spot Hype is committed to keeping user information safe and secure. We will notify all users of any changes made to app that alters how the Spot Hype app gather information from its users in the future.